Getting to grips with self-publishing

MA Publishing course leader Alison Baverstock is featured in today’s Bookseller magazine, getting to grips with the growth of self-publishing:

“At a time when traditional book sales are falling and bookshops are closing, self-publishing offers a valuable opportunity to promote wider engagement with reading and writing. Writers who have experimented are developing skills and competencies that will make them both more demanding of future investors and better equipped to manage alone. This genie will not go back in the bottle.

To begin with basics, there is no single thing that is self-publishing; it is a process, not a product. It can cover a range of different situations and formats; from a writer seeking the objectivity promoted by a single-reading copy of their current work in progress to a “this is your life” memory book for an elderly relative; from a “how to” title based on professional expertise that functions as an augmented business card to an e-book novel which can gather momentum, prove demand, and then gain attention from a conventional agent/publisher.

While the vast majority of self-published titles will probably not be widely purchased or read, for the writer there are reasons for involvement other than financial gain. There is work to be done on the correlation between literary talent and insecurity, but my preliminary observation is that self-publishing authors are a happy bunch—perhaps because the act of completion, and accompanying awareness that what has been ­created is henceforth preserved, can bring profound satisfaction.”

Read the full article from the Bookseller.


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