Social learning features make Kingston course an award-winner


At the 2012 Elearning Awards last night, an online learning community for accountants – which includes Kingston University’s Grammar and Effective Writing course – won silver in the ‘Best use of social media for learning’ category.

Authored by a team of journalism lecturers, Grammar and Effective Writing is part of the accountingcpd.net platform published by Nelson Croom. The site also includes several management courses written by Kingston lecturer Anna Faherty.

All the courses take a ‘peer-enriched’ learning approach, making use of social functionality to enable learners to contribute their own professional experience and opinions, read, reflect on and respond to others contributions and take notes to assist their learning.

“With every course we publish for accountingcpd.net we are passionate about creating an online environment that facilitates a social learning experience. Our courses provide meaningful CPD by encouraging learners to interact and debate with one another on specific topics, guided by our expert authors. We believe this is the best way to engage professionals and help them learn. The use of social media in learning will continue to evolve, and we are excited about evolving with it and the opportunities it will bring to further enhance our award winning courses.”

Rachel Bruce, Publisher, Nelson Croom

In a presentation to the awards judges with Nelson Croom Managing Director Alan Nelson, Anna Faherty highlighted how these learner-centred approaches provide multiple opportunities for learners to construct their own meanings; the more people engage with the course content, the deeper their learning will be.

accountingcpd.net author and Kingston lecturer Anna Faherty shows off the Silver Elearning Award with Rachel Bruce, Publisher at Nelson Croom and Kingston guest lecturer

accountingcpd.net is designed to stimulate and challenge accountants, develop their professional skills and deliver verifiable continuing professional development. Users include members of ACCA, CIMA, CIPFA, the Institute of Chartered Accountants, CPA Ireland, ICAS, AIA and the Institute of Financial Accountants. Feedback from these learners is overwhelmingly positive, with 96% of respondents rating their accountingcpd.net course as good or excellent and 99% saying they would recommend it to a colleague.

Grammar and Effective Writing is also published on Nelson Croom’s other learning platforms: yourcpd.net and healthcpd.net. Within Kingston, it is available to all students for free. Earlier this year the course was honoured at the Kingston University Annual Learning and Teaching Awards, where it won a Technology Enhanced Learning award for “the effective use of technology to enhance teaching and student learning”. It is also providing a model for the use of commercial partnerships to deliver excellent elearning provision.

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