Kingston University MA Publishing graduate Kjell Eldor was last week named by the Bookseller in its annual listing of the publishing industry’s next generation of leaders and innovators. Described as a “digital young gun” Kjell made the 2013 Rising Stars cut thanks to his work running Octopus’s digital list:
Eldor joined Octopus straight out of Kingston University in 2011, and quickly moved from a junior role to running the illustrated publisher’s digital list in just over a year. He has developed the 5:2 Diet app which has become Octopus’ bestselling app—at its height it was beating Angry Birds in the charts—and Eldor has also been responsible for running Octopus’ e-book conversion programme. One highlight is turning content from The Joy of Sex into a digital bestseller with a free digital taster A Little Bit on the Side released for Valentine’s Day last year.
During his time at Kingston Kjell won the Best Business Brain award. He has previously commented on the value of the thinking time his MA at Kingston bought him, and how what he learned springboarded his career:
The lectures allowed me to brood over the industry and when it came down to writing my dissertation I knew the area I was passionate about. The mixture of taught and self-study was the springboard for my career. The key things I took from the MA to the workplace were a broad understanding of the industry and the technical knowledge I’d developed about digital publishing through my dissertation. But I picked up other key skills too, such as learning how to present to colleagues (which is a key part of my role).
Keen to share his knowledge and experience with other publishing professionals and students, Kjell is a contributor to our Martinis, Masterclasses and Space Missions book and will deliver a Kingston University Publishing Masterclass later this year.