Martinis, Masterclasses and Space Missions: New Frontiers in Contemporary Publishing by Anna Faherty is an edited collection of writings and reflections from the Kingston Publishing blog. Sharing some of the hottest topics being discussed in the global publishing world, this thought-provoking anthology provides insights from Kingston University lecturers, students and graduates as well as sharing key learnings from a range of industry-based Masterclass speakers.
“Where will publishing be in the next 20 years? Your guess is as good as mine. But this book will help educate your guess by bringing you up to speed with current trends, offering some pointers to where we’re headed, and inspiring you to get involved and help create this industry’s future.”
From the Foreword by Jon Reed, Founder and Editor-in-Chief of Publishing Talk
Exploring a rapidly changing marketplace, this future-focused publication aims to inspire present and future publishers by:
- discussing the changing role of publishers
- sharing advice on building and exploiting brands
- providing examples of innovative consumer marketing and guidelines on using social media
- considering the impact of e-reading on book sales and bookselling
- promoting the importance of creativity and innovation
- looking beyond traditional publishing to new business models and uncertain futures.
The book was designed, typeset and produced by students on Kingston’s MA Publishing course, and is published in two formats by Kingston University Press, whose list reflects the University’s Led by Learning ethos.
“This is a useful resource for anyone working in publishing, or hoping to work in publishing. It contains an inspiring collection of articles from all different areas of the industry, and I for one can’t wait to re-read it.”
Laura Austin, Co-founder BookMachine
“From current market trends to methods of adapting to the ever-changing digital landscape, this is the ideal book for people looking to start a career in publishing.”
Lottie Chase, Chair of the Society of Young Publishers
To start reading Martinis, Masterclasses and Space Missions use the link below to buy a copy from our Legend Press distributors, or download two free chapters in return for a tweet, or other social media post.
We are grateful to Kingston Writing School, the Booksellers Association, The London Book Fair and Nelson Croom, all of whom supported the book launch event.